and they fight for market share. These are usually from giant game makers with lovely characters such as “Mario Golf” from Nintendo and “Tekken Golf” from SCE with characters from “Tekken”. This intense but relatively stable state continues until totally new kind of game like a soccer game is invented during maturity or decline stage. Picture 1 shows the product life cycle of a game
product. The market can be briefly separated into 4-person families and single person families.
(4) Market Targeting
Since Korea's population is about 47,900,000 and the number of households are 1,438,000(surveyed in 2003) there are about 3.345 person for a family. So if the general family is consisted of 4 persons than about 22% of the households, 3,150,000 live alone.
(5) Characters of
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
Based on the data we found on the annual report and detailed product report of the company, we found out that a person can assemble 13 big LCDs in a day if they work for 10 hours. Therefore, from 13/10 we get 1.3 LCD per hour, and in order to fix this into labor hours per assembly, we divided 1 with 1.3 and got 0.77.
Labor hours per testing: 0.5
Since Labor hours for testing was recor
Characters
Six Flags also has licensing deals with DC Comics and Warner Bros. to feature young customers’ favorite cartoon characters at its parks including Bugs Bunny, Daffy Duck, Sylvester, Superman, Batman, Robin, Green Lantern, Wonder Woman and The Flash. With this characters, all the six flags theme parks set Character Meet and Greet Stages for customers to take photos and gather autograp
products, thus reaching for their goal to be the ‘best brand’. In addition to this, PB needs a system which can manage their previous customer effectively as their customer layer is extended and competitors become stronger. For this reason, Paris Baguette adopts web-POS, ERP system and family card system (Happy Point Card).
□ THE CHARACTERS OF PARIS BAGUETTE’S INFORMATION SYSTEM
1. THE
products that command the profit margins Apple strive for.
(5) Individual Performance
Apple expect individual commitment and performance above the standard for their industry. Only thus will Apple make the profits that permit them to seek their other corporate objectives. Each employee can and must make a difference. In the final analysis, individuals determine the character and strength o
- Place
Now, Alessi is at intial step to enter the Korean premium kitchen ware market. So they just opened one flagship store in Chungdamdong where lots of rich people visit for shopping and meeting. Flagship store means the store which maximizes brand’s image and characteristic by presenting successful products. This store is not only for selling products but also for advertising. In Chungdam
products or cheaper price than other competitiors. So in order to escape from this unclear positioning, we suggest POPEYES to be different from common fast food restaurants, customers who come POPEYES not just eat but also they enjoy the time in the POPEYES itself.
To achieve this positioning, along with the differentiation in side menus and beverages as said in the 4P, cozy and restful atmostp
Unique product design
5. Strong brand awareness for 10-20
6. Competitive size against competitors
7. Characterful Storytelling-based marketing
1.Relatively expensive price than
competitors
2. Flat and watery taste
3. Somewhat higher calories
4. Lower customer affinity than high
awareness
5.Not popular to general public
6. Inconvenience for portability as its size